LotPulse — Turn browsers into buyers on your lot

How it works

One button. A whole demand engine.

It installs on your current website in minutes — no new platform, no rebuild.

Shoppers tap Watch

On any vehicle, a shopper taps "Watch this car" and drops their number. No form to fill out — it feels like watching an item online.

You see real demand

Your dashboard ranks every car by how many real buyers are watching it. Aging units with zero interest surface instantly as the ones to move.

Every move brings them back

Drop a price and every watcher gets a text the same minute. When a similar unit lands, the shoppers who wanted that car hear about it first. Leads flow to your CRM, scored.

What you get

Demand you can finally see — and act on.

Built for the way dealers actually work, by people who run dealer ad accounts.

Demand board, per VIN

See exactly which vehicles real buyers are watching, ranked live. Know your hot units and your problem units at a glance.

The highest-intent leads

A watcher is a buyer who raised their hand on a specific car. They flow to your CRM scored hot, warm, or cool — so your BDC calls the right ten, not all two hundred.

Pricing signals, not guesswork

We cross real watcher demand with days on lot and your price history. Eight people watching and no price move in three weeks? Hold firm. Forty-five days and nobody watching? That's your reprice — drop it and every watcher hears the same minute.

A Monday morning report

New watchers, hot shoppers, texts sent, and which sold cars had someone watching — emailed to you every week. Manage a group? One rollup covers every rooftop.

Prove it against your sold list

Upload your sold and prospect lists and we match them to watchers by phone — so you can see which buyers had been following the car before they bought. Your lists are matched and discarded, never stored.

First-party intent you own

A watch is a named, consented, VIN-level intent signal — captured on your site, in your data, at exactly the moment third-party cookies stopped being able to see it.

For your shoppers

The Carvana experience — on your website.

Today's buyers expect to shop on their own terms. LotPulse gives them a modern, low-friction way to stay close to the car they want — no form, no back-and-forth just to track a price.

Every shopper who watches a car gets My Drive: a private page with everything they're following, what the price has done since, and what just landed that's like it. It keeps them coming back to your inventory instead of drifting to a third-party marketplace.

No forms to fill out Price-drop alerts New-arrival alerts Cancel anytime

My DriveEvery car they're watching, in one place

2024 Silverado 1500 LT

$42,995 ↓ $1,050 since you watched

2023 Tahoe Z71

$54,200

Private to them. Nothing to download, no password.

Questions

The things dealers actually ask.

Straight answers, including where we're still building.

How does LotPulse know when a price drops?

We read your inventory feed — the same feed that powers your website — and record every price change we see. When a watched vehicle's price falls, everyone watching that VIN gets a text. To be precise about timing: alerts follow your feed's sync cadence, not the instant someone changes a number in another system. In practice that's fast, but it isn't a live DMS connection, and we'd rather tell you that up front than let you discover it.

Which website platforms does it work on?

Live and proven today on Dealer Inspire and Dealer.com (DDC), with placement tuned to each. Other platforms — DealerOn, Sincro, custom builds — aren't supported out of the box. The widget anchors to specific parts of your vehicle pages, so a new platform needs a short compatibility pass first. Ask us and we'll tell you honestly whether yours is ready.

What does installation actually involve?

One tag in Google Tag Manager and a link to your inventory feed. No site redesign, no code changes for your web vendor, no IT ticket. Most rooftops are live the same day the feed is connected.

How do you handle TCPA and text-message consent?

Consent is a separate, optional checkbox that is unchecked by default — and watching a car is never conditional on agreeing to texts. We store the exact consent wording shown, the timestamp, the phone number, and the vehicle, in an append-only record. STOP, START and HELP all work. Opted-out numbers are permanently suppressed. Texts only send between 8am and 9pm in your local time zone. Our messaging is registered with the carriers under our own A2P 10DLC brand and campaigns.

Will this spam my shoppers?

No, and the limits are built in rather than left to judgment. A shopper only hears about the specific vehicle they chose to watch. Alerts are deduplicated, so a feed hiccup can't re-send the same message. Demand nudges are capped at one per shopper per vehicle, ever. When a car sells, alerts for it stop. And every message carries a working opt-out.

How do the leads reach my CRM?

As ADF/XML — the automotive lead standard — delivered to whatever email address your CRM ingests leads from. That works with essentially every CRM in the industry. What it isn't: a named native connector to VinSolutions, Elead or DealerSocket with bidirectional sync and automated task creation. If you need that depth, tell us and we'll be straight about where we are.

What do I actually see on my end?

A live board ranking every vehicle by how many real shoppers are watching it, a scored shopper list with tap-to-call numbers, pricing signals that cross demand against days on lot, and a report emailed to you every Monday. Run a group? One rollup covers every rooftop.

What happens to a shopper's phone number?

It's used to send the alerts they asked for and to deliver the lead to you. That's it. We don't sell it, we don't share it with other dealers, and we don't enrich it against third-party data brokers. If you upload lists for matchback reporting, they're matched in memory and discarded — never stored.

What does it cost, and am I locked in?

$899 per rooftop per month, or less through a partner agency. Thirty days free on your real inventory first, no setup fee. After that it's month-to-month — cancel with 30 days' notice. There's no annual term, no early-termination fee, and no auto-renewing multi-year deal. You will sign a straightforward service agreement before going live, which is what lets us text on your dealership's behalf.

Does this replace my existing lead forms or chat?

No. It captures the shoppers those tools miss — the ones who won't fill in a form to ask about a price, and who leave without telling you they were interested. It runs alongside whatever you already have.

Turn browsers into buyers — right on your lot.

Your leads die at the form.